How To Increase Traffic of Your WordPress Web Site

To increase website traffic there no silver bullets but we have some guidelines if you follow them you got more traffic to your website. Let’s discuss following guidelines

  1. Search engines optimization.
  2. Content quality.
  3. Internal links.
  4. Email Marketing.
  5. Optimize the speed of your site.
  6. Social media.
  7. Measure your performance.

Search engines optimization

Search engines will mark your site content a higher number if you follow these points:

  • Privacy Settings must be public
  • Include Keyword in title, headers and body.
  • Write meta tags and meta description.
  • Use HTTPS Protocol

Content Quality

When writing blog posts, you’ll want to consider your audience and what types of content they like to read. Some content has more potential to go viral than others and can generate highly targeted traffic. You’ll also want to pay attention to your title, intro and images.

Internal Links

Within your WordPress posts or pages, you can link to other content on your site. Providing your visitors with links to related content will improve user engagement and reduce the bounce rate on your site. You’ll also increase the chances of more of your content being discovered, read, and shared.

A strong internal linking strategy can shift user behavior on your site from “read and exit out of tab” to “read, click link, share, repeat.” Not to mention, internal linking helps search bots find and index your site content, improving your chances to rank.

Email Marketing

Use email subscription tools and build email list and send email notifications to your visitors. Please send one email per client in a day if you send more emails then your customers may panic and mark your email as spam.

Once you’ve drawn in visitors with your great content and products, you want to keep them coming back for more. Instead of hoping they’ll revisit your site on their own, be proactive. Include offers of e-books, templates, free memberships, and other lead-generating content on your posts and pages to persuade visitors to give you their email address. An email list gives you direct access to your audience. That way, you can let them know about new content, products, promotions, and events as soon as they’re available. This will ensure that new visitors become repeat visitors.

Optimize the speed of your site

Load time not only affects your ranking on search engines, it also affects your visitor’s experience. Imagine that you draw visitors to your site and then one second … two seconds … five seconds go by and your site doesn’t load. A study by Section showed that 22.2% of visitors will abandon your site after five seconds. That percentage jumps up to 32.3% after seven seconds. The study also showed a correlation between page load time and the number of pages viewed.

Aside from carefully pruning unnecessary plugins, widgets, ads, external services, and multimedia from your site, there are a few other best practices for improving the load time of your site .

Social Media

There’s a growing number of social networking sites that attract huge volumes of traffic. Facebook alone has more than one billion daily active users . You can get a piece of the action by creating personal and business accounts on Facebook, Twitter, Google+, and LinkedIn, among others. Sharing your posts and pages on those platforms will help you reach a larger audience and drive them to your site. 

You should also include social sharing options on your site so that visitors can easily share your content. With their help, your content has a better chance of going viral. 

Measure your performance

To improve traffic on your site and sustain those improvements, you have to measure your performance to learn what you’re doing well and what you could improve on. When tracking your traffic as well as keyword rankings and user engagement, you’ll identify and target improvement opportunities. You might notice that a particular type of post is outperforming the rest and alter your content strategy and editorial calendar accordingly. Or you might notice that a steady amount of traffic is coming from a country that you hadn’t been targeting and modify your posting schedule.

By analyzing these metrics, you can create a roadmap to continuously improve your site and provide better experiences for your visitors. 

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